Hi, this is my A2 Media blog. .It contains research and planning for my coursework production (music video) and ancillary texts (digipak and magazine adverts) and media exam. I'm in a production group with Kate, Tilly and Poppy, MKTP Productions.

Our Track (It's OK - Atomic Kitten

Saturday 31 August 2013

EG5: Foals - Inhaler

ACT: Foals
TRACK: Inhaler
YEAR: 2012
DIRECTOR: Dave Ma
GENRE: Dance-punk, Indie rock, Alternative Rock
AUDIENCE: 15-40, M+F

VIDEO:


LYRICS 

graffiti
PERFORMANCE, NARRATIVE AND/OR CONCEPT?: Performance is the main theme of the video, and we do see a lot of shot of the band performing, However these shots are intercut with some other shots of various people doing things such as inhaling, dancing, doing graffiti, skateboarding etc. 
the woman getting tattooed
RELATIONSHIP BETWEEN VISUALS + LYRICS: At the beginning of the video we see a woman get a pair of lungs tattooed onto her chest, and then there is a close up her breathing in and out with the tattoo moving. This does relate to the song as it is called Inhaler.

close up shots of instruments
PERFORMANCE STYLE: There is lots of shot variety of the band performing, but the camera is always steady. The lead singer makes eye contact with the camera throughout the video, and this can create a sense of connection with the audience. Also there are often close up shots of the instruments or the band members faces.
the lead singer makes eye contact with
the camera


long shot of the band
PACE + ANY VARIATION OF PACE:  At times when the track is more fast paced, like the chorus, the editing is also faster, and the different shots are shown on screen for a shorter amount of time, and when the song goes back into verse, the editing slows down. This seems to increase the pace of the song more and the audience is even more aware of a change in pace of the song.

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