Hi, this is my A2 Media blog. .It contains research and planning for my coursework production (music video) and ancillary texts (digipak and magazine adverts) and media exam. I'm in a production group with Kate, Tilly and Poppy, MKTP Productions.

Our Track (It's OK - Atomic Kitten

Thursday 20 June 2013

EG1: Avicii vs Nicky Romero - I Could Be The One

Avicii vs Nicky Romero - I Could Be The One

ACT: Avicii
YEAR: 2013
DIRECTOR: Unknown
MAIN AUDIENCE: M/F 15-24

VIDEO:



The woman talking to a therapist
saying she feels trapped in her life
RELATIONSHIP BETWEEN VISUALS + LYRICS:
The main lyrics in the chorus are 'i could be the one to set you free' and the video follows the narrative of a woman who feels trapped in her current lifestyle, and realises she has to break free.


GENRE CHARACTERISTICS: 
The genre of this music video is house. In the video it shows the woman on an island going out and clubbing, which usually has a strong link with house music.

PERFORMANCE, NARRATIVE + CONCEPT:
The woman waking up to a beach
The video follows a woman who works in an office. She clearly hates her job and her work colleagues. Next, she is seen waking up in a different room,and when she opens the doors in her room, it reveals a balcony with a view of a beautiful beach. She finds a "To-Do List" in the room, with the only 'job' being to "not give a f**k". Then there are several shots of her enjoying herself, walking down a beach, and dancing in a club with a man and going on a yacht. She then wakes up in her own apartment, and all is revealed to be a dream. She sees a therapist, who does nothing but prescribes her "more pills". Back in her office, she sits at her desk listening to her colleagues' boring conversations. Finally, she loses it and begins to wreck the office. Bursting out the office door, the final scene shows her on her phone, booking a one-way ticket to Barbados. As she runs across the road to her car, she is hit by a delivery van. It is unknown if she died or survived.

PERFORMANCE STYLE:
There is no performance footage of instruments and there is no lip-syncing throughout the whole video. This is usually typical of house music.

there are several shots of her
brushing her teeth, increasing in speed 
PACE:
At the beginning of the video, as the woman gets more and more fed up with her life, the shots get more and more fast paced as there is a build up to the chorus.  




LOCATIONS + MISE-EN-SCENE:
the office setting
the island location
The main location of the video is the office. The colours are all muted and grey, and compared to the island, the office setting is very boring. The island is very vibrant and bright, and it is always sunny in comparison to the office setting where it is gloomy and rainy.

shot of the beach
the island scenery

NOTABLE SHOTS/FRAMING:
There are some shots of the scenery at the island, and many shots of the beach and the picturesque location. 

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